As previously blogged, we here at the JC love our boutique accounts—TRUE MAVERICKS–who bring fashion to the streets of their towns, item by item, serving up big city looks inside their city limits. For this issue of SMALL TOWN HERO—We go to Montana—get ready for Betty’s Divine. Longtime (love you longtime!!) Jeffrey Campbell clients, Betty’s Divine brings to Missoula just what it needs, a little “divine.” Jeffrey Campbell asked the questions…and the owners answered!
BETTY’s DIVINE
521 S. Higgins Ave.
Missoula, MT 59801
Description:
Betty’s Divine is a fresh, contemporary, creative and edgy indie boutique with a focus on local, regional and international designers. Located on the Hip Strip in downtown Missoula,Montana. Alongside a radical selection of clothing, Betty’s also offers a damn fine array of shoes, jewelry and accessories to compliment any steez. Come check us out at 521 So. Higgins Ave. and enjoy a killer atmosphere, wicked rockin’ tunes, and the best customer service in the West, yo
JC: WHAT DO YOU LOVE MOST ABOUT HAVING A STORE IN A SMALL CITY?
BD: Seeing our merch EVERYWHERE. Setting trends with our weird buying habits. Really knowing our customers and buying for THEM!
JC: WHICH IS WORSE…CROCS OR UGGGGGS?
BD: We can’t stand behind either shoe style, neither do we trust the opinions or fashion ways of wearers of such dastardly footwear. HOWEVER: Old people kinda look cute when wearing crocs AND since we do live in the cold Northern regions, Uggs do serve a purpose…they’re warm and soft and slipper-like on cold blustery days. Stuffing your sweaty manicured feet into a pair on a hot day in LA does not serve a purpose. I suppose you could call us practical fashionistas.
JC: WHO DESCRIBES YOU STORE…MADONNA OR MYLEY?
BD: Madonna by a landslide. We embrace all faces of Madge’s steez wrapped up in one warm and fuzzy store: Desperately-seeking lacey material girl,classic pin up blonde bombeshell, health conscious yogini extradorniarre with beautifully toned arms,socially conscious latina powerhouse, spirtual explorer and
dance queen, hello!
JC: WHO IF ANY ARE THE CURRENT BETTY DIVINE CELEBRITY CRUSHES!?
BD: Cher. Post-baby Nicole Richie. Lisa Bonet, then and now. Maggie Gyllenhaal. Jemaine from Flight of The Conchords.
JC: WHAT ARE YOUR FAVORITE LABELS, BRAND INSPIRATIONS AND CLIENT FAVORITES?
BD: Well, uh, Jeffery Campbell…InSight, Prairie Underground, Miz Mooz, Cheap Monday, Alternative, small regional designers keepin’ it real.